Goldwell Color Zoom 2018: Dextress Toronto Takeover


Back in July, Dextress took part in Goldwell Colour Zoom 2018, a live hairdressing competition where stylists from across Australia duke it out to win a coveted spot in the international Global Zoom finals, and guess what? Our talented Jess won silver in the Creative Artist category and our resident braid expert Mady took home the New Talent gold award, and as we type is competing at the international finalé in Toronto, Canada!

Each year, competitors must interpret Goldwell’s latest collection and use it to inspire a creative cut and colour that is as unique as it is on trend. This year’s theme is Elemental, which Goldwell describes as “rawness meets refinement”. The Elemental collection will be launched in conjunction with the event and we are excited to bring it to our clients when it is released as we are living for it and are sure you will too. It’s all about the juxtaposition of natural elements and technology, including Goldwell’s visionary @Pure Pigment colours and fashion-forward handcrafted styling. 

We are so excited for Mady and Jess to be recognised at such a high level and are biting our fingernails in anticipation as Mady competes in Toronto. We are sure she will do fabulously but, in the words of everyone ever nominated for an Oscar but didn’t win, “it’s an honour to even be nominated” (although we’re pretty sure she’s going to absolutely smash it!). 

If you want to join in on the excitement make sure to follow our Instagram page, where we will be live-updating through the competition and awards gala. Let’s hope Mady has her speech prepared!